Working with the Cashin Carryall, a Spring key push for Coach.
"The best-designed handbag in the world is the paper shopping bag, so I didn't try to improbe on it." – Bonnie Cashin on the Cashin Carryall
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Wisma Atria, Orchard Road, Singapore
Marina Bay Sands, Bayfront Ave, Singapore
Coach Spring-Summer 22
In collaboration with Coach, we created an island-wide campaign featuring Coach's store KOL - an initiative they took to put their sales representatives as front-runners and influencers of the brand. Headlining this campaign is Mae Tan, TV personality and entrepreneur from NETFLIX's Singapore Social. This was project we held very closely and was very proud of, being able to represent locals in an initiative that took over all Coach stores islandwide from August to September 2022.
Campaign stills and video, consulted by our team for creative direction, production, crew casting, styling and set design.
The shoot focused primarily on Bonnie's attitude - "The joy in the doing" – reflecting an effortless pop of positivity and showing heritage through the lens of the new generation. It's always about adventures.
